Key Responsibilities

• Reports to GM Sales & Marketing.
• Maximize volume and revenue in key assigned food service accounts by utilizing fact-based selling methods
• Identify sales opportunities for “Mughal Rice and Flour” brand, and generating new business.
• Identify new markets for existing brands and new product range for existing markets. Make new partnerships.
• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance
• Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
• Create and maintain good working conditions with distribution channel. Pushing the Brand to distributors.
• Develops and executes effective HORECA account-specific marketing & Sales programs.

• Reports to Director Sales & Marketing in day-to-day operations and tasks.
• Manage, coordinate and motivate company sales and marketing functions to achieve required
targets.
• Up to date to the customers regarding project status.
• Maintain the customer individual file accordingly to the booking and project.
• Conduct Market Research to develop an understanding of the competition, opportunities and
customers.
• Attending daily meeting with booking and walk in clients.
• Answering any technical questions to the client might have.
• Converting Walk-In Customers.
• Make outbound follow-up calls to existing customers via phone, and email cross-sell and up
-sell.
• Help to Plan, develop and execute sales & marketing strategies and recovery.
• Work closely with company Corporate Communications department to blend the direct
sales/ marketing requirements with broader communications strategy and creation of
product collateral.
• Analyze and evaluate the effectiveness of sales methods, costs, and results.

Listening to customer requirements and presenting appropriately to make a sale.
Maintaining and developing relationships with existing customers in person and
via telephone calls and emails.
Cold calling to arrange meetings with potential customers to prospect for new
business.
Responding to incoming email and phone enquirers.
Acting as a contact between a company and its existing and potential markets.
Negotiating the terms of an agreement and closing sales.
Gathering market and customer information.
Negotiating on price, costs, delivery and specifications with buyers and
managers.
Challenging any objections with a view to getting the customer to buy.
Advising on forthcoming product developments and discussing special promotions.
Creating detailed proposal documents, often as part of a formal bidding process
which is largely dictated by the prospective customer.
Liaising with suppliers to check the progress of existing orders.
Checking the quantities of goods on display and in stock.
Recording sales and order information and sending copies to the sales office, or
entering figures into a computer system.
Reviewing your own sales performance, aiming to meet or exceed targets.
Gaining a clear understanding of customers' businesses and requirements.
Making accurate, rapid cost calculations and providing customers with quotations.
Feeding future buying trends back to employers.
Attending team meetings and sharing best practice with colleagues.